Mission

The Advertising Minor prepares students to compete successfully in an environment where knowledge of business practices and a professional appreciation of the creative arts are required.

Program Objectives

1. Offer a working acquaintance of marketing practices,
2. Offer an appreciation of media effects, and media diversity,
3. Introduce an understanding of the differences between public relations, advertising and marketing and
4. Allow students to appreciate the business dimension of the creative arts.

Learning Outcomes

Students completing this minor will be able to:

1. Develop a media/advertising plan,
2. Develop a PR plan, write press releases, create a media kit, produce brochures, and assist in organizing events
3. Present an advertising plan to a client,
4. Do preliminary market research, and
5. Develop and integrate the artistic component of advertising.

Campus

Beirut

Duration

18 credits