A multidisciplinary interior architect, architecture communications strategist, and product developer working at the intersection of architecture, storytelling, and business strategy. Currently the Head of Business Strategy at ArchDaily, Dima leads strategic initiatives related to commercial product positioning, brand narrative, and bespoke partnerships. Her work contributes to shaping ArchDaily’s evolving B2B model, aligning editorial, sales, and product teams to refine offerings and communication frameworks across a global architecture ecosystem.

Alongside her professional role, her work explores how architecture and interiors are not only designed but communicated, through narrative, visual strategy, and media, examining how spatial experiences influence perception, identity, and emotional engagement. Dima currently teaches “Spatial Communication” at the Lebanese American University in Beirut, a course grounded in the belief that communication is not an afterthought, but a strategic tool to shape more meaningful, accessible, and globally relevant architectural discourse.