Since assuming the role, he has structured the growth of the brand’s core business lines, from Haute Couture and Ready-to-Wear to Accessories and Fragrance, while strengthening its international retail footprint and global distribution networks.

He has also led the expansion into complementary verticals, including furniture and branded real estate, and the curation of key cross-industry creative collaborations, extending the House’s DNA beyond fashion into the broader luxury lifestyle space.

Working in close partnership with Founder and Creative Director Mr. Elie Saab, they share one enduring vision: to honor and preserve the House’s legacy while shaping its next chapter of growth.