Hayat Sheikh is an award-winning Designer and Illustrator with extensive experience in the industry. She has worked at renowned agencies and won awards such as the Interactive Media Award, Graphis Award, Indigo Design Award, Muse Award, and more prestigious names. Currently, she serves as a Designer at NN/g Nielsen Norman Group, the world leaders in research-based user experience, where she contributes to shaping user-centric design practices. Additionally, she is an instructor at Lebanese American University (LAU), mentoring students to approach Design as a strategic tool for problem-solving and emphasizing the importance of branding and human-centric design principles. In her spare time, she explores personal expression through illustration and manages her NFT collection ‘The Self.’